As six of the top ten PR agencies have been caught making dubious changes to Wikipedia, Montage Communications asks should PR agencies be allowed to change Wikipedia?
I potted an article in PR Week regardingsix of the top ten PR agenices in the UK being warned by Wikipedia for dubious edits. For the record those caught out were FD, Weber Shandwick, Hill & Knowlton, Freud Communications and someone at Finsbury changing Anne Diamond’s profile…. (why!?)
I would ask “Should PR agencies be allowed to make changes?” We already write all the press materials and blogs for our clients so why not Wikipedia? Our feeling is that as long as what you are writing is not misleading or under the auspice of “astroturfing” (practice of creating false grass roots support) then why not, isn’t it just another form of media?