After experimenting with video clips during the last year, another of our local papers is taking great strides in the new media world: The Forester has launched a regular internet video service – Ftv – providing video news bulletins.
It’s proving to be quite a hit: one of its reports, broadcast on YouTube notched up sufficient hits to be the 12th most watched video in the UK that day, and the 50th most viewed news and politics video in the world!
The Forester’s editor, Viv Hargreaves, said: “I’m absolutely delighted that my news team have shown such enthusiasm for the multi-media approach which is really putting The Forester on the map. It has certainly enhanced their experience of journalism and should prove useful to them in future.
Interestingly, the venture has been made possible by The Forester having secured sponsorship from a local car dealer, with an advert for them being embedded in the news bulletins.
Author : Matt Anderson - my blog
