Global Campaigning, Free Stuff and Cute Cats
March 17, 2008 Posted by Andy in : Bristol, e-society, Technology, collaboration, Guest Bloggers , trackbackRecently, I worked with the Global Campaign for Education, who promote education as a human right around the world. They are a coalition of NGOs and trade unions and they run the Global Action Week, which sees activity in 120 countries around the world. Last year, over 5 millon children took part in the campaign.
Action Week this year starts on the 27th April.
The main reason to mention them is to highlight an organisation that could not have existed in its current form only a few years ago. You can run a huge, credible global campaign on infrastructure that is basically free, but arguably as good as the systems being used by multinational companies. So if you wanted to start your own global campaign, I’d suggest three applications that could save you tens of thousands in annual running costs:
Gmail: Free email accounts, but also huge (huge) online storage capability which gives you a place to store files and back things up. With google apps, you can create a private intranet and website. The basic service is free (and good enough for most people).
Google News Alerts: This provides a media monitoring service comparable to expensive clipping services, especially if you’re looking for global coverage. This is free, too.
Skype: You don’t even need a phone. Skype’s free international calling and instant messaging can bring together groups from around the world. It’s also got free video conferencing.
On top of this core infrastructure you’ve also got all the social media applications like myspace, facebook, wordpress and the rest.
There’s a lot been written recently about “free” as a business model recently (mostly triggered by this article in Wired), but one of the consequences of this is that you don’t need to spend much money to organise a huge global campaign.
As I was writing this entry, I came across this interesting presentation by Ethan Zuckerman on “The Cute Cat theory of digital activism” that makes a similar point, but for a slightly different audience. It’s aimed at people who build web services and it argues that if you build free online social web tools, one of the tests of their usefulness is whether or not they are used by activists.
The internet is about more than just pictures of cute cats, as shown by this graphic:
He concludes:
If there’s a single message to the talk, it is that activists are going to use your tools if your tools are any good - watch them, pay attention to them, protect them and learn from them. They’ll make your tools better, and they’re one of the reasons to make social software in the first place.
It’s got loads of good international case studies in it as well. Well worth a read over your lunch.
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[…] So naturally, this week I am rambling on about, amongst other topics, social lending and football in Ghana, start up bookshops and online petitions as well as the connections between education campaigning and cute cats. […]