No 10 goes on the web offensive

by Matt on April 1, 2008 · Comments

I thought that as we are getting all political on Connecting Bristol at the moment, I would share this with you! I noticed that we are now being followed by No10 Downing street on our Twitter site at the moment. (For more info on Twitter take a look here.)

The No10 webmaster does admit that “Downing Street staff are getting used to this Twitter business”. They go on to say that “Suggestions, criticisms and witticisms are welcome.”

Clearly the PM and his office are on the web offensive to try to “re-engage” with the public masses online. I notice that there is a selection of staged photos on a Flickr site that have appeared also.

Could this be a response to the 29% showing in the polls…….. who knows? Well, in the spirit of public engagement we asked the No.10 Twitter this question; if we get a response I’ll let you know in the comment section below.

The Downing Street site has 444 followers and there has already been several jokes, about April Fools, put on there today.

Interestingly, some heavyweight commentators have started asking some awkward questions, too. For example, the Head of New Media at Al Jaseera has started asking questions about when the Iraq war will end. Apparently there will be an announcement today at 15:30 by Des Brown, so you heard it here first!

Perhaps they envisaged that Twitter would be another broadcast tool rather than a live chat site. I think that the web master is being inundated with questions!

If you are interested, the Liberal Democrats have a popular Twitter with 317 followers and David Cameron, less so, with 78 followers (albeit an unofficial Twitter.)

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  • Hi Matt

    I am following you on Twitter.
    Are you involved with the DC10+ projects?

    As I co-ordinate the work of the Third Sector Regional ICT Champions (Julie Harris in the South West) I am part of the DC10+ project meetings and will be down in Bristol for the DC10 meetings.

    Lets see where it goes!

    Paul Webster / watfordgap
  • The question that I would like us to consider in relation to this is, How exactly should a Government - or party - or politician - use these tools in ways that do not seem cynical or tokenistic?


    Publish everything. Agendas, minutes, reports, civil service advice, expenditure, full accounts, salaries, expenses, consultancy fees etc. The lot.

    Technically, it's perfectly feasible to do this now.
  • Thanks Paul I will take a look. Yes you are right the No10 Twitter has caused a stir. My Facebook buddy Richard Sambrook has also covered this.

    My Twitter is Montagecomms if you want to follow me.

    Stephen I have started to formulate my thoughts on the ideal political communications strategy and will be blogging shortly about this.
  • This debate is doing the rounds on a number of blogs I follow, particularly here http://www.podnosh.com/blog/2008/03/31/downings...

    What is interesting.

    1, Who are we tweeting at, who is listening at that end?
    2, Will we see Gordon Brown twittering directly back
    3, Does it feed anything meaty ... I prefer to follow HMGOV (http://twitter.com/HMGOV) for government press releases
    4, Reading the Podnosh blog, who are the Followers or the jumping on the bandwaggon?
    5, Can Number 10 realistically have a meaningful conversation with the 500+ followers?

    Quality not Quantity !

    Just my thoughts (I am watfordgap on Twitter if you want to follow me)
  • Stephen Coleman
    The question that I would like us to consider in relation to this is, How exactly should a Government - or party - or politician - use these tools in ways that do not seem cynical or tokenistic? I find it hard to believe that there is nothing constructively democratic that political representatives can do with new media. But what? And how?
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