Frequently as a PR company we have the need for stakeholder and one-to-one communications, but in a time poor and disparate industry it can be hard to keep in contact with our network. One of the staple skills of a journalist or PR is to build a powerful and far-reaching network to obtain and distribute news or a client’s message. As a result, we came up with the idea of PRBristol.co.uk.
The objective is to provide a stronger voice for the PR and news industry and to use blogs to share best practice and to improve communication between PR practitioners and the news media.
Organisations in the private and public sector are using new technology in increasingly sophisticated ways to communicate with consumers, customers and stakeholders. The lines are also becoming increasingly blurred between those who make the news and those who break the stories, not least because of the introduction of multi-media platforms which have revolutionised the way news is disseminated.
www.prBristol.co.uk will introduce the industry to the fast-moving world of social networking and to other developments up and down the spectrum of news media. This site is intended to be useful, informative and influential.
We have also developed other microsites to assist the network such as a ‘News at a glance’ feature to be used as your home page in your browser or the ‘The Watering Hole’, which adds to the social network dimension of a journalist’s or PR’s social life!
I would be grateful for any observations and input as we want this network of sites to benefit PRs, in-house press officers, freelancers, journalists, editors, broadcast journalists, news agencies and photographers in the Bristol area.
