Campaigning, technology and the environment have been interests of ours at Connecting Bristol for quite some time, and I think one of the things that we have recognised is the power of using the technology to mount a positive campaign; promoting an appealing alternative can often have better results than simply railing against an existing situation.
John Bradford at JBSH has recently outlined the Carrot Mob model as a positive way for consumers to influence the decisions made by corporates. In essence customers organise their purchasing power to reward businesses which make environmentally friendly choices. Carrot Mob have produced a video about their first successful campaign in the US, and there is really no reason why similar things couldn’t happen in Bristol. With Pledge Bank and ePetitions software freely available all thats missing is someone with the passion to kick it off.
