Social media has been the standout success story at the heart of Web 2.0. It’s brought us opportunities to connect and collaborate with colleagues, old school friends and professional networks, as well as any number of niche interest offerings (69,000 people have joined the ‘Physics Doesn’t Exist, Its All Gnomes‘ Facebook group).
The number of people worldwide who are actively involved in social networking is vast; so huge in fact that it can be a major conceptual task to process it. The video below gives a comparative illustration of the order of magnitude we are talking about, and the impact it is having, not only on our social lives, but on how we interact with businesses and other service providers
.
