A Facebook campaign to keep the X factor single off the Christmas number one spot has been successful. This year Rage against the Machine will be at the top of the festive chart with “Killing in the Name”. Within a matter of weeks the facebook group attracted almost a million members and raised over £60,000 for the charity Shelter.
If you are looking to start your own online campaign there is plenty of guidance to refer to; Bristol City Council, the Scarman Trust and Friends of the Earth produced a handbook on campaigning which you can download here, and recently the Tactical Technology Collective have released a 50 minute film outlining 10 tips for making online rights campaigns successful. The accompanying website has a some excellent assets and tools and is well worth a visit.
